Context

In the Nordic region, many people live far from hospitals, often hours away. Aging populations and geographic isolation make healthcare reactive rather than preventive. By the time help arrives, it is usually too late.

Apollo reimagines this landscape. It envisions a shared healthcare ecosystem where technology bridges distance, strengthens trust, and helps communities care for one another before crises emerge.

How might we design a preventive healthcare system that builds trust between citizens and healthcare providers, ensuring mutual benefit, transparency, and early action?

Research Insights

These insights showed that trust is relational, not just technical. It must serve both sides of the healthcare equation.

01/

02/

03/

“Healthcare feels distant. We only get help when something’s wrong.”

Implication

Apollo must shift from reactive care to proactive wellbeing, enabling both citizens and providers to act early.

“I don’t always trust where my health data goes.”

Implication

Build visible consent into every interaction so both parties feel protected and accountable.

“We rely on each other more than the system itself.”

Implication

Design for interdependence, connecting people, technology, and providers through community trust.

Design Strategy

Apollo was built around a mutual trust framework, ensuring value for both citizens and healthcare professionals.

Principle

Implementation

Visible trust

Una, the physical data token, allows users to consciously grant or revoke access while giving providers authenticated, reliable data.

Collective Care

Apollo connects individuals, communities, and doctors in one network, allowing prevention and collaboration rather than isolated treatment.

Empowered Prevention

Continuous monitoring and early alerts empower users to act proactively while helping doctors detect trends and allocate care efficiently.

Solution

Apollo is an AI-integrated preventive healthcare system designed for remote communities. It creates a loop of shared awareness and benefit between people and providers.

For Individuals & Communities

01/

Continuous monitoring through the Apollo Mat detects early health signals during rest.

02/

The Una token offers tangible control over personal data, reinforcing agency and trust.

03/

Users engage in health as an everyday ritual, not an emergency.

04/

A community dashboard visualizes collective wellbeing without compromising privacy.

For Healthcare Providers

01/

Receive aggregated, anonymized data for early detection of local health issues.

02/

Use AI-assisted analysis to predict and prioritize care, reducing emergency pressure.

03/

Gain transparent consent workflows, improving ethical accountability and user trust.

04/

Build long-term preventive relationships with patients instead of episodic interventions.

Apollo turns healthcare into a mutual care system where people share data to enhance public wellbeing & professionals use those insights to deliver more responsive, compassionate care.

Outcome

Apollo demonstrates how design can balance empathy and efficiency. It shows that when data exchange is built on transparency, both patients and providers gain:

For people

Greater control, early insight, and a sense of partnership in their health.

For providers

Reliable data, reduced workload, and deeper trust from communities.

My Role

• Led UX research and ecosystem mapping for rural and preventive healthcare contexts
• Defined the interaction model connecting citizens, AI, and medical providers
• Designed key touchpoints including Apollo Mat and Una, the physical data token for ethical data sharing
• Collaborated with healthcare professionals, service designers, and local communities across the Nordic region

This was not just a digital design problem; it required designing systems of trust, consent, and collaboration across human
and institutional boundaries.

Personal Reflection

Designing Apollo taught me that data systems are emotional systems. Every consent, alert, or insight carries a story of trust.

This project deepened my belief that ethical design is not only about privacy but about reciprocity. Apollo’s strength lies in
how both sides grow stronger together: citizens gain agency, and healthcare providers regain human connection.