About me

Hey there, I’m

Anuja Tripathi

I'm driven by curiosity and a passion to explore, create, and innovate. I specialize in User Experience Design, UX Research, and Digi-Physical Interaction Design, with a toolkit that ranges from empathy-led Design Thinking to dynamic digital prototyping. I'm also deeply fascinated by Behavioral Design and how Interactive Storytelling can build connections and evoke emotions.I love blending business strategy, advanced personalization, and emerging tech to create solutions that not only make an impact today but also pave the way for a sustainable, resilient future.

3+

Years of experience

15+

Projects Completed

12

Award winner

10+

Industries served

Why Choose me?

(01)

Strong User-Centric Approach

My design process prioritizes empathy and thorough user research, ensuring that every solution aligns closely with real user needs. This focus on usability and accessibility creates seamless, intuitive experiences that truly resonate with users.

(02)

Experience Across Industries

With UX/UI experience across 10+ sectors—from healthcare and fintech to gaming and consumer tech—I bring a versatile, user-centered approach to every project. My cross-industry expertise allows me to adapt quickly, solve challenges creatively, and deliver impactful, tailored solutions.

(03)

Innovate and Adapt

Whether in fast-paced startup environments or established companies, I’m able to quickly adapt and apply innovative design thinking to create impactful, effective solutions. My adaptability and passion for learning make me a valuable asset in dynamic, evolving teams.

Digital Designer

McKinsey Design

2023

Digital Product Designer

Philips

2022

UI/UX Designer

LTIMindtree

2019 - 2021

Game Level Designer

Ubisoft

2018

Testimonials

‘Working with Anuja means experiencing diligence, whimsical interactions, value-based discussions and robust UX sensibilities with delightful UI on a regular basis. She can also do laser-quick bottom up insight synthesis.’

Pranav Nayak

Former Project Lead at McKinsey Design

"Anuja is a great person both at work and after, who brings lots of energy and humor, with some great insights and ideas :)"

Kristjan Juks

Experience/Industrial Designer
at Shaving Solutions at Philips

"Anuja knows that hard work pays off. She is inquisitve and brave organising in-depth research to really understanding a topic for making the best possible solutions. Her positive energy and sharing nature rubbs off on colleagues making projects with Anuja lots of fun."

Fredrik Ericsson

Senior Expert on Innovation
at McKinsey Design